Category
6 articles
Conventional wisdom says consistency wins, but does weekly publishing actually pay? We modeled production hours, download curves, and churn to find out when cutting your schedule in half makes you more money per episode.
Does a 30-minute show or a 90-minute show pay better for the effort you put in? We ran production time, ad inventory, and drop-off curves through the math — and the answer isn't what most creators expect.
Your back catalog isn't dead weight — it's a portfolio. Here's how to put a monthly dollar figure on every old episode and figure out which ones are earning their storage space and which are just taking it up.
Most podcasters guess at how many downloads they need before ads cover production. Turns out, the answer is usually smaller than you think — as long as you know which of your costs are fixed and which ones grow every time you hit publish. We ran the numbers.
Every podcast has a magic number — the download threshold where revenue finally covers production costs. We walk through the break-even math step by step, with worked examples for hobbyist, growing, and professional shows.
Sponsorship isn't a magic download number — it's a math problem. We break down real CPM rates by ad type and niche, walk through a step-by-step revenue projection, and show why a 2,000-download show can still cash checks.